How to reduce abandoned carts in your e-shop
Introduction
Cart abandonment is one of the most common problems e-shop owners face. With roughly 70% of carts abandoned before checkout is completed, even a small improvement can have a big impact on your sales. Below are practical tips and strategies to win back lost sales and grow your revenue.
1. Streamline checkout
Checkout should be as simple and fast as possible. Keep it to 3–5 steps at most and use clear calls to action. A one-page checkout can noticeably reduce abandonment.
2. Be upfront about costs
Unexpected costs such as taxes and shipping fees are one of the main reasons people abandon their cart. Show every cost from the start. Offer free shipping, or display the shipping cost clearly before checkout.
3. Offer faster delivery
Customers expect quick delivery. Offer fast options such as same-day or next-day delivery to reduce abandonment caused by slow shipping.
4. Send personalised recovery messages
Use personalised messages to win back shoppers who left items in their cart. Send an email or SMS within about 20 minutes, with an offer or discount that encourages them to complete the purchase.
5. Make payments feel secure
Worries about payment security stop many purchases. Make sure your e-shop runs on SSL and offers trusted payment methods such as PayPal and Klarna.
6. Offer more payment options
Offer several ways to pay. Shoppers value convenience and get frustrated when their preferred payment method is missing.
7. Don’t force account creation
Mandatory sign-up puts customers off. Allow guest checkout and offer to create an account after the order is placed.
E-shop optimisation by DonDigital
If you want to optimise your e-shop and cut abandoned carts, we can help. We apply proven best practices to improve the user experience and increase your sales. Find out more about our e-shop service.
With these strategies and expert support, you can drastically reduce abandoned carts and grow your e-shop’s sales.
Want help growing your business? Talk to the DonDigital team about a website, an e-shop or ad campaigns.
