Search engine optimisation (SEO) is critical to a website’s success, and analysing your competitors’ keywords can give you a real head start. Ahrefs Site Explorer lets you see which keywords bring your competitors traffic, so you can build them into your own strategy.
Steps for competitor keyword analysis
- Analyse your competitors:
- Enter a competitor’s URL into Ahrefs Site Explorer.
- Pull the reports on the keywords that bring them traffic.
- Choose your keywords:
- Review the keywords and keep the ones relevant to your content.
- Focus on keywords with high search volume and low competition.
- Optimise your content:
- Work the chosen keywords naturally into your pages.
- Create genuinely useful, original content for your readers.
- Track and adjust:
- Use Ahrefs to monitor how your keywords perform.
- Adjust your strategy based on the results.
Using competitor keywords ethically
Use competitor keywords as inspiration and create original content. Never copy their pages.
Conclusion
With Ahrefs Site Explorer you can analyse and ethically adopt your competitors’ keywords, improving your rankings and traffic. These are just a few of the practices included in our e-shop optimisation work. Get in touch to find out more about our e-shop service.
Want help growing your business? Talk to the DonDigital team about a website, an e-shop or ad campaigns.
