{"id":7295,"date":"2024-07-26T07:26:55","date_gmt":"2024-07-26T07:26:55","guid":{"rendered":"https:\/\/dondigital.gr\/%cf%80%cf%89%cf%82-%ce%bd%ce%b1-%ce%ba%ce%bb%ce%ad%cf%88%ce%b5%cf%84%ce%b5-%ce%b7%ce%b8%ce%b9%ce%ba%ce%ac-%cf%84%ce%b9%cf%82-%ce%bb%ce%ad%ce%be%ce%b5%ce%b9%cf%82-%ce%ba%ce%bb%ce%b5%ce%b9%ce%b4\/"},"modified":"2026-11-14T09:02:39","modified_gmt":"2026-11-14T09:02:39","slug":"competitor-keyword-research-ahrefs","status":"publish","type":"post","link":"https:\/\/dondigital.gr\/en\/competitor-keyword-research-ahrefs\/","title":{"rendered":"How to Ethically &#8220;Steal&#8221; Your Competitors&#8217; Keywords for Better SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Search engine optimisation (<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\" target=\"_blank\" rel=\"noopener\">SEO<\/a>) is critical to a website&#8217;s success, and analysing your competitors&#8217; keywords can give you a real head start. Ahrefs Site Explorer lets you see which keywords bring your competitors traffic, so you can build them into your own strategy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Steps for competitor keyword analysis<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Analyse your competitors:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Enter a competitor&#8217;s URL into <a href=\"https:\/\/ahrefs.com\/site-explorer\" target=\"_blank\" rel=\"noopener\">Ahrefs Site Explorer<\/a>.<\/li>\n\n<li>Pull the reports on the keywords that bring them traffic.<\/li>\n<\/ul>\n<\/li>\n\n<li><strong>Choose your keywords:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Review the keywords and keep the ones relevant to your content.<\/li>\n\n<li>Focus on keywords with high search volume and low competition.<\/li>\n<\/ul>\n<\/li>\n\n<li><strong>Optimise your content:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Work the chosen keywords naturally into your pages.<\/li>\n\n<li>Create genuinely useful, original content for your readers.<\/li>\n<\/ul>\n<\/li>\n\n<li><strong>Track and adjust:<\/strong>\n<ul class=\"wp-block-list\">\n<li>Use Ahrefs to monitor how your keywords perform.<\/li>\n\n<li>Adjust your strategy based on the results.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">Using competitor keywords ethically<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"241\" src=\"https:\/\/dondigital.gr\/wp-content\/uploads\/2024\/07\/steal-competitor-traffic-ahrefs-content-gap.png.webp\" alt=\"Ahrefs Content Gap report comparing a site's keywords with its competitors\" class=\"wp-image-6547\" srcset=\"https:\/\/dondigital.gr\/wp-content\/uploads\/2024\/07\/steal-competitor-traffic-ahrefs-content-gap.png.webp 700w, https:\/\/dondigital.gr\/wp-content\/uploads\/2024\/07\/steal-competitor-traffic-ahrefs-content-gap.png-600x207.webp 600w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Use competitor keywords as inspiration and create original content. Never copy their pages.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Conclusion<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">With Ahrefs Site Explorer you can analyse and ethically adopt your competitors&#8217; keywords, improving your rankings and traffic. <strong>These are just a few of the practices<\/strong> included in our e-shop optimisation work. <strong>Get in touch<\/strong> to find out more about our <a href=\"https:\/\/dondigital.gr\/en\/services\/e-commerce-development\/\">e-shop service<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Want help growing your business?<\/strong> Talk to the DonDigital team about a website, an e-shop or ad campaigns.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/dondigital.gr\/en\/contact\/\">Contact us<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to find the keywords that bring your competitors traffic with Ahrefs Site Explorer, and use them ethically to rank higher.<\/p>\n","protected":false},"author":1,"featured_media":7178,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[],"class_list":["post-7295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eshop-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Find the keywords that send traffic to your competitors with Ahrefs Site Explorer, then use them ethically to rank higher on Google.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"DonDigital\"\/>\n\t<meta name=\"google-site-verification\" content=\"iR2k_jHR3z0OzwpQCdMrpTQv9UNdNZGbcvp9upDJm-Q\" \/>\n\t<meta name=\"msvalidate.01\" 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