Measuring the right numbers is essential if you want your e-shop to grow. Here are the 7 most important KPIs to track if you want to improve performance and increase sales.<\/p>\n\n\n\n
Traffic shows how many people visit your site and where they come from: organic search, paid campaigns or social media. Tracking it tells you which channels and campaigns actually perform.<\/p>\n\n\n\n
Engagement rate shows how active visitors are on your site. High engagement means people find your content interesting, and they are more likely to become customers.<\/p>\n\n\n\n
This is the percentage of visitors who complete a desired action, such as buying a product. A high conversion rate means your e-shop is good at selling.<\/p>\n\n\n\n
The share of shoppers who add products to their cart but never complete the purchase. A high rate usually points to a problem in checkout, shipping costs or the cart itself.<\/p>\n\n\n\n
AOV shows how much customers spend per order on average. It is key to understanding buying behaviour and planning offers, bundles and free-shipping thresholds.<\/p>\n\n\n\n
CAC tells you how much it costs to win one new customer. The lower your CAC, the more efficient your advertising.<\/p>\n\n\n\n
CLV is the total value a customer brings over the whole relationship with your business. Raising it is the surest way to build a profitable, long-term e-shop.<\/p>\n\n\n\n
If you want to improve your e-shop and move these numbers in the right direction, take a look at our e-shop development and optimisation<\/strong><\/a> service. We combine proven SEO and conversion practices to help you reach more people and sell more.<\/p>\n\n\n\n Want help growing your business?<\/strong> Talk to the DonDigital team about a website, an e-shop or ad campaigns.<\/p>\n\n\n\n